Azmara Asefa is an architectural designer, specializing in retail design, and creator of SketchUp Roadmap, an online course about SketchUp workflow. Azmara's design work spans continents and industries. She worked abroad at exhibit design firm, Metaphor, worked for large architecture firms like Gensler, worked for herself, and worked in-house at large brands like Netflix.

Within this array of work, Azmara applies the same rigorous design techniques and methodologies to every project. SketchUp is one of her go-to design development and communication tools.