Aviad Almagor is the Director of the Mixed Reality Program at Trimble. In 2017 Aviad was selected by NR as one of the fifty most influential people in augmented reality technology. Aviad specializes in a deeply frustrating though highly rewarding domain - introducing and implementing emerging technologies in enterprise markets - not a job for the faint-hearted. His role requires flexible stubbornosity, knowledgeable ignorancy, acrobatics, and mental agility. Aviad holds an MBA degree from Heriot-Watt University, Scotland, and a B.Arch degree from the Israeli Institute of Technology.