Today’s savvy consumers are questioning the environmental responsibility and social consciousness of their food sourcing. In addition, an ever-changing climate is affecting conditions greatly, to the point of introducing new crop diseases and pests. In the face of these challenges, and the increasing global standards of food safety, more and more growers are transitioning to digital solutions through data capture and analysis in their efforts to ensure more sustainably produced food.

In this episode of the Spotlight Series, we explore the technology agricultural producers are using to accurately predict and control nutrients and fertilizer distribution, and how the impact of bringing this level of precision and transparency to growers is transforming the entire food chain.